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Did you know that Slam Shady is based on one of the only lure colors that doesn’t experience underwater color shifts (that’s when a lure changes color underwater due to light refraction and the fish’s unique eyesight - usually spooking the fish). It’s also one of the only lure colors to achieve Registered Trademark status with the United States Patent & Trademark Office! And no... it’s not because Slam Shady has landed a record-breaking 74 different species in just the last 10 months… And no...
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