odd future was a los angeles based collective formed in the late 2000s that included tyler, the creator, frank ocean, earl sweatshirt, hodgy beats, domo genesis, mike g, and others, and it became known for its raw and rebellious internet era energy. with hit songs like oldie and white, the group disrupted hip hop by rejecting industry polish and embracing controversy, humor, and individuality, while also expanding into fashion, skate culture, and visual media through golf wang and loiter squad.