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3:05
fourweekmba.com
What Is Nudge Theory? Nudge Theory In A Nutshell - FourWeekMBA
Nudge theory argues positive reinforcement and indirect suggestion is an effective way to influence the behavior and decision making of individuals or groups. Nudge theory was an idea first popularized by behavioral economist Richard Thaler and political scientist Cass Sunstein. However, the pair based much of their theory on heuristic research ...
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