Zambia Tourism Agency Launches Global Tourism Promotion Campaign on Expedia. LUSAKA – The Zambia Tourism Agency (ZTA) has officially launched an innovative six-month worldwide tourism promotion campaign on Expedia booking platform, one of the world’s leading online travel agencies. This strategic partnership aims to position Zambia as a premier travel destination and to achieve a target of 3 million international arrivals by 2026. The launch coincides with a global trend, as 34 million people wo

Zambia recently welcomed the UN Tourism Secretary-General Elect, Ms. Shaikha Nasser Al Nowais, for strategic discussions on enhancing tourism development in the country. Tourism is a key pillar of Zambia’s economic diversification. With its stunning natural landscapes, iconic attractions like Victoria Falls, and rich cultural heritage, Zambia is well-positioned to become a leading global destination. Zambia is ready to welcome more tourists and investment, offering strong opportunities for susta

RIGHTSCON 2026 – BID HANDOVER TO THE HON. MINISTER OF TOURISM Zambia has been selected to host RightsCon 2026 in Lusaka in May 2026, welcoming over 3,000 participants from 150 countries. The summit will not only elevate Zambia’s global profile but also boost tourism, as many attendees are expected to explore the country’s rich culture, heritage, and natural attractions. RightsCon, hosted by Access Now, is the world’s leading summit on human rights in the digital age. Since its launch in 2011, it