The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create ...

The US National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a “Too Many Balls” ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

Boston has a new National Women's Soccer League club, and it's all about balls. The 15th NWSL team was announced in September 2023 as ...

When it comes to choosing team nicknames, recent experiences show many heads in consultation and discussion are better than a ...

When Boston soccer fans think of prominent local figures, few garner more respect than former US women’s national team ...

While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark,’ BOS Nation said in a statement ...

As more teams spring up, particularly as interest in women's sports surges, there are fewer viable mascot names to go around.

Trans non-binary footballer Quinn is among critics of Boston women’s soccer team’s axed “Too Many Balls” campaign.

Celtics vs. the Lakers, Bruins vs. Habs, and Sox vs. Yankees. Put Bill Belichick vs. the Jets up there with them.