Weber Shandwick MENAT's Zeeshan Masud explains why the future of communications is not about choosing between human or AI.

Eva Papadakou has delivered campaigns for high-profile brands such as Google, Pampers, Xbox/PS5, MasterCard, Etisalat and ...

Cheil MEA's Brenda Kassir shares guidelines on how to ask the right questions to create environments where curiosity and ...

"What we need are the right platforms, community, and a mindset that celebrates directorial vision not just execution," Rouba ...

The DNA global brand strategy vertical will serve brands through campaigns, brand partnerships, talent relations, social ...

The Brands for Less campaign shows AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced ...

Performance Communications Middle East has named Mia Esat as Associate Director to diversify client-servicing and boost ...

Here is the 2025 round-up of some ‘made-for-KSA, by-KSA’ campaigns, featuring Saudi work from Riyadh Season, Rexona Arabia ...

KeenePR rebrands as KPR, expands into KSA, and appoints Frankie Hilton as Director of KSA to strengthen its regional presence ...

Anyone can be a creative and work in advertising’ is a poisonous positioning. And, it’s also wrong,” writes Stephen King.

Tarek Akil brings more than 20 years of experience across the region, having led campaigns for major regional and global ...

ROSHN Group’s Alrumayan shares how sports partnerships are driving brand building, community connection, and long-term legacy ...