Boston College will be the first FBS team to wear New Balance uniforms and footwear. The school's partnership with the Boston ...

Josh Allen is sporting new cleats, which might signify an endorsement change for the Buffalo Bills signal-caller.

Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

Dallas securing Flagg is a big deal, but not as important as New Balance signing the teenage situation to a multi-year ...

New Balance announced Monday its first official collection with endorser and likely No. 1 pick Cooper Flagg. One day after ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

During his visit to the Middle East in May, U.S. President Donald Trump did several things that few would have predicted ...

Back to Vale: Tiago Lemos Skates His New Balance Numeric 808 Lite Back Where It All Began first appeared on Skateboarding on ...

The Boston College Eagles football program has revealed its New Balance uniforms which will be worn this upcoming season. There are two new uniforms that the team will wear in 2025, the first maroon ...

Forget retro runners and Y2K trainers. The brand's next must-cop design is an orthopedic-adjacent walking shoe.

The 2025 New Balance Nationals Outdoor Championships are right around the corner. The competition is scheduled to take place between June 19 and 22 in Franklin Field, Philadelphia and will feature a ...