Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

Meta is introducing WhatsApp ads on a rolling basis. Privacy experts raise the alarm, despite WhatsApp's assurance that ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

This writer can see a handful of excellent reasons to consider adding Meta Platforms (NASDAQ:META) stock to his portfolio today. The post Meta’s putting ads in WhatsApp! Should I buy the stock for my ...

Meta Platforms’ latest move to monetize WhatsApp could add billions to its revenue over time, according to a new note from Morgan Stanley.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp has announced that, thanks to having a huge and captive audience, it's getting ready to make the experience just a ...

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, unless Meta AI slyly turns promotional.

WhatsApp has started showing sponsored stories inside its Updates tab, the home of Status and Channels. Meta explained in ...