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Mattel Partners With OpenAI To Launch AI-Powered Toys By End Of 2025
Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co-develop generative AI products. The move is an unexpected but telling sign of where the global toy and entertainment industry is heading.
Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...
Mattel Inc. and its Fisher-Price unit have settled lawsuits alleging their recalled Rock ‘n Play baby sleeper was so ...
The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...
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Toy tracks to trendsetters: Mattel’s Ruth Henriquez on the Hot Wheels-B-Hype collabWhat happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels?
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Dawn of Justice; Batman & Armored Batman Mattel Figures- Skit & ReviewCosplay Chris | Builds, Props & All Things Geeky from Down Under 🇦🇺 Hey legends! I'm Chris Stanley, your resident Aussie ...
Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...
The Melbourne-based independent music giant partners with Mattel, Bucket Listers and Chadstone shopping centre on the Barbie ...
Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...
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