Italian luxury brand Prada has terminated its contract with South Korean actor Kim Soo Hyun amid allegations of an underage relationship involving the late actress Kim Sae Ron.

Brands are cutting ties with South Korean actor Kim Soo-hyun, amid an ongoing scandal about the 37-year-old star allegedly dating late actress Kim Sae-ron when she was underage.

Hoverlab, a South Korean news commentary site on YouTube, claimed the actor and the late actress Kim Sae-ron had been in a six-year relationship since she was 15 years old.

Several companies are terminating their advertising contracts with actor Kim Soo-hyun as the once-popular star rapidly loses his appeal due to his relationship with the late Kim Sae-ron and allegations they began dating when she was a minor.

Prada reportedly released a statement that Korean actor Kim Soo Hyun is stepping down as the global ambassador of their luxury brand.

Fashion luxury house Prada decided to end their partnership with My Love From The Star actor Kim Soo-hyun. Several international websites and Korean entertainment sites reported the news. Citing an article from Soompi,

Luxury brand Prada ends its contract with actor Kim Soo Hyun following controversy surrounding his relationship with late actress Kim Sae Ron.

Italian luxury brand Prada has reportedly terminated its contract just months after tapping Korean star Kim Soo-hyun, who is currently in the center of the controversy involving him and the late Korean actress Kim Sae-ron.

K-drama star Kim Soo-hyun has reportedly been removed as luxury brand Prada's brand ambassador following his alleged involvement in actor Kim Sae-ron's death scandal.

(sic)." Well, the naked picture of Soo-hyun doing the dishes is now going viral on social media. A user shared the picture where Soo-hyun is doing the dishes wearing a black t-shirt. The user wrote, "Damn KIM SOO HYUN IS SO DISGUSTING 🤮🤮.