Italian luxury brand Prada has terminated its contract with South Korean actor Kim Soo Hyun amid allegations of an underage relationship involving the late actress Kim Sae Ron.

Hoverlab, a South Korean news commentary site on YouTube, claimed the actor and the late actress Kim Sae-ron had been in a six-year relationship since she was 15 years old.

Brands are cutting ties with South Korean actor Kim Soo-hyun, amid an ongoing scandal about the 37-year-old star allegedly dating late actress Kim Sae-ron when she was underage.

Luxury brand Prada ends its contract with actor Kim Soo Hyun following controversy surrounding his relationship with late actress Kim Sae Ron.

Kim Soo-Hyun was named a Prada brand ambassador in December 2023. He also attended the company's fall 2025 men's ready-to-wear runway show in Milan. The latest controversy around dating a minor Kim Sae-Ron is however leaving a deep impact on his personal and professional image along with his brand value.

K-drama star Kim Soo-hyun has reportedly been removed as luxury brand Prada's brand ambassador following his alleged involvement in actor Kim Sae-ron's death scandal.

Italian luxury brand Prada has reportedly terminated its contract just months after tapping Korean star Kim Soo-hyun, who is currently in the center of the controversy involving him and the late Korean actress Kim Sae-ron.

Several companies are terminating their advertising contracts with actor Kim Soo-hyun as the once-popular star rapidly loses his appeal due to his relationship with the late Kim Sae-ron and allegations they began dating when she was a minor.

Prada has ended its partnership with Kim Soo Hyun. On March 14, a representative from Prada Korea stated, “In consideration of the gravity of the issue,

Fashion luxury house Prada decided to end their partnership with My Love From The Star actor Kim Soo-hyun. Several international websites and Korean entertainment sites reported the news. Citing an article from Soompi,