Automotive heads up displays (HUDs) have been around as far back as 1988, and while they’ve gotten brighter and more colorful over the years, even today’s most sophisticated implementations still feel a bit primitive.

Hyundai Mobis, an automotive parts supplier, used CES 2025 to show off a new head-up display that stretches the entire width of the windscreen. The company, which supplies parts to Hyundai, Kia and Genesis, hopes to put the next-generation HUD into production by 2027.

Mobis integrated a series of projectors under the vehicle's dashboard, and at CES 2025, the company shared a prototype of the technology through Hyundai Mobis' KIA EV9 with the 'transparent display' which offers a new kind of vehicle-to-driver experience.

Hyundai Mobis unveiled the world’s first full-windshield holographic display at the CES 2025 tech trade show, hoping to redefine the future of in-vehicle display technology, the auto parts maker said Thursday.

Hyundai Mobis, the top auto parts maker for Hyundai, Genesis, and Kia, has unveiled the world's first full-windshield holographic display at the Consumer Electronics Show (CES). The innovative tech marks a major leap in the evolution of in-car infotainment systems.

BMW used CES to introduce their new Panoramic iDrive system, which features a pillar-to-pillar display located at the base of the windscreen. Now, Hyundai Mobis is one upping them with a holographic head-up display that projects information onto the bottom of the windshield.

Hyundai Mobis is showcasing 16 strategic products including electrification components, vehicle electronics, chassis and lamps for global business opportunities.

Hyundai Mobis unveiled a full-windshield holographic display at CES 2025, allowing critical information to be projected onto the windshield. The commercialization of this technology is expected by 2027.