Apple is expected to unveil its next-generation iPhone 17 series on 9 September, according to a report from German outlet iPhone-ticker.de, which cites local mobile providers. Sticking to its traditional September launch cycle,

Apple is likely to launch the iPhone 17 series on 9 September 2025, with pre-orders starting 12 Sept. Here's what to expect from the upcoming lineup.

German blog iPhone-Ticker (via 9to5Mac) claims Apple will announce the iPhone 17 family —that includes the regular iPhone 17, super-thin iPhone 17 Air, and camera-focused iPhone 17 Pro and 17 Pro Max—on Tuesday, Sept. 9. That’s according to documents from a local wireless carrier that the blog has reportedly seen.

In a teaser for the Pixel 10, Google said that phone-buyers who wait "a full year" for a feature that's "coming soon" should change phones.

Google's new Pixel 10 ad targets Apple's struggles to release the iPhone features and upgrades it has been promising for the past two years.

As Google builds up to the Pixel 10 launch on August 20, the company has posted a cheeky 30 second video on YouTube which playfully throws shade on the delayed AI enhanced Siri features which were first announced at WWDC 2024 and meant to land on iPhones in April 2025.