On Wednesday, Adobe unveiled its latest software, which creates 5-second videos with artificial intelligence for only 50 cents per video. In an attempt to compete with giants like OpenAI and Runway, ...

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe reported its Q4 FY24 earnings, where total revenue grew 11% YoY to $5.6B, at a similar rate to the previous quarter.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Preparing for NAB 2025 and on the heels of announcement of new video features at the Sundance Film Festival, Adobe announced the public beta of the new generation of the Adobe Firefly Video ...

Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...