The Zwift Games will return for 2026 with an additional sixth stage, drills to teach newcomers the basics of how to race on the platform and lots of XP (experience points) up for grabs. Running from ...

The Tour de Zwift returns for 2026 today to help you “kickstart your training goals and New Year's resolutions”, with the opportunity to win a Zwift Ride smart frame. The Tour runs from 5 January to ...

New year, new legs — and now’s the time to kit out your pain cave. Zwift has dropped its Big New Year Sale, opening the doors to some of the best indoor training hardware deals we’ve seen in a long ...

Google Search Console’s blind spot is costing you visibility into one of the biggest SERP changes in years. AI Overviews now appear for millions of queries, yet Search Console lumps these impressions ...

Still, it’s early innings for the software, and many businesses are still figuring out what (if anything) it means for them. One such company is Zwift, the virtual cycling fitness company, which is ...

Zwift has quietly shifted gears on its racing strategy. While there’s no formal boilerplate statement, the platform has confirmed it will no longer organize or bankroll elite-level esports racing the ...

With 'trainer season' fast approaching for cyclists in the Northern Hemisphere, Zwift has announced updates across its hardware and software platform for autumn 2025, designed to make it easier and ...

If you want to go ‘Full Zwift’ with your multi-gear home trainer, it has never been easier. With the Zwift Cog and Click, you can quickly swap your cassette and freewheel body for a single speed ...

The Zwift Ride provides all the substance of a full smart bike at less than half the cost. It’s cheaper than some turbo trainers alone and looks better than the average bike hooked up to one. You get ...