Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

William Ow took over the abandoned former chewing gum factory on the far Westside of Santa Cruz known as the Wrigley Building ...

The now-ubiquitous bar code started out 40 years ago when a pack of Wrigley's gum was scanned. How's the barcode evolving in the age of mobile technology? GS1 U.S. president and CEO Bob Carpenter ...

The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum ...

"Leaving aside chewing gum, in which Wrigley is dominant, I know of no other significant businesses in which the leading company has long enjoyed such global power," he said. Buffett also lauded ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

In 2019, Mars Wrigley announced plans to make 60-million dollars worth of improvements to the facility, as well as add an additional nearly 130 employees. According to Arends, the plant now produces ...

Back in 1932, chewing gum magnate William Wrigley Jr. designed the Wrigley Mansion as a winter getaway home and a 50th anniversary gift to his wife. Set atop a hill overlooking 360-degree views of ...