In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

Monster Beverage MNST-0.98%decrease; red down pointing triangle posted a double-digit gain in sales for its latest quarter on increased demand for energy drinks. “Overall, the global energy drink ...

The hydration-first energy solution is available in two flavors. Liquid I.V. Energy Multiplier Sugar-Free is designed to support hydration, physical energy, focus, mood and social stamina with a 2:1 ...

Powdered drink mix beverage companies are following consumer demand and embracing zero-sugar alternatives, releasing a wave of new products in 2025. The $38.7 billion global hydration supplement ...

How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

My review sample of Gorgie was not my first experience with it. Like most energy drinks, it dropped onto my radar when it hit Costco shelves at about a dollar per can. I didn't think much of it at the ...

Somewhere in the middle of season two of The Rehearsal, it came to me. The energy drink I'd been reviewing with a backstory about the founder surviving a plane crash? It had to be a Nathan Fielder ...

The rise and fall of infomercials. ━CHAPTERS━ 00:00 The rise and fall of infomercials 05:22 How did infomercials get invented 08:14 1984 TV advertising policy changes 13:49 The goal of infomercials 17 ...

The United Kingdom is moving to ban the sale of high-caffeine energy drinks to children as governments around the world increasingly target the products. "Energy drinks might seem harmless, but the ...

The ban may not impact American kids, but it could create a global precedent. In recent years, several health administrative agencies in the U.S., including the Department of Health and Human Services ...

A meta-analysis of more than 1.5 million participants has suggested that coffee and energy drinks have opposing effects on suicide risk. High coffee consumption — more than 60 cups per month — was ...

What happens when infomercial products are tested and go hilariously wrong? Republicans' chances of flipping Senate seat in New Hampshire: poll White House lambasts $2 trillion Norwegian wealth fund's ...