Sting Energy partners with Mercedes-AMG PETRONAS F1 Team to launch a two-second, high-energy advertisement, capturing the ...

SupplySide West, which took place Oct. 26-30 in Las Vegas, hosted more than 1,600 companies and industry professionals ...

Dehydration hides in plain sight, and by the time you feel it, it's already slowing you down. While other brands chase trends ...

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

Powdered drink mix beverage companies are following consumer demand and embracing zero-sugar alternatives, releasing a wave of new products in 2025. The $38.7 billion global hydration supplement ...

How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

My review sample of Gorgie was not my first experience with it. Like most energy drinks, it dropped onto my radar when it hit Costco shelves at about a dollar per can. I didn't think much of it at the ...

‘I feel fantastic whenever I drink G.O.A.T. Fuel, fuels greatness’ said one fan. While supermarket shelves are lined with energy drinks, few have added hydration and functional benefits. Jerry Rice, ...

BOCA RATON — Bianca Sanabria Serna has a lot going on at the moment. From commercials to print advertisements to a musical to a lead role in a short film, the 11-year-old Bak Middle School of the Arts ...

Somewhere in the middle of season two of The Rehearsal, it came to me. The energy drink I'd been reviewing with a backstory about the founder surviving a plane crash? It had to be a Nathan Fielder ...

The United Kingdom is moving to ban the sale of high-caffeine energy drinks to children as governments around the world increasingly target the products. "Energy drinks might seem harmless, but the ...