Sydney Sweeney is setting the record straight on where she stands regarding her controversial American Eagle jeans commercial ...

Senior Lecturer in Creative Writing and English Literature, York St John University The John Lewis Christmas advert has become as much a part of the festive season as tinsel and crackers. These ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital ...

Apple TV is about to wrap its best year ever, and in the latest Screen International, Eddy Cue and more talk the streamer’s 2026 pipeline, ad-supported plans, film strategy, and more. Eddy Cue and ...

The tech executive appeared to dismiss the long-rumored moves in an interview with Screen International. By Alex Weprin Senior Editor Amid all the chatter surrounding the future of Warner Bros.

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported tier. The streaming giant said Wednesday it now reaches more than 190 ...

The AI revolution is well underway, and as the world moves to try an keep up, there is headline after headline about mass layoffs related to the tech, and institutions sounding the alarm on AI’s ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

WASHINGTON ‒ The Ontario, Canada, provincial government will continue airing an ad critical of tariffs on American TV through the weekend ‒ and then pause the commercial ‒ after President Donald Trump ...

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

NEW YORK—Amid growing concerns about the health of the economy and the economic turbulence being created by tariffs, the IAB has significantly lowered its advertising forecasts for 2025, with linear ...