It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Roger Federer can't walk into a store without being mobbed—or so it goes in Wimbledon Village. When he appeared at the Uniqlo store with his wife Mirka, a eager gaggle of fans came running.

Roger Federer could stop wearing ... And unlike Nike, Uniqlo allows players to wear patches from other sponsors on their shirts. Player clothing contracts usually vary significantly depending ...