And just like that, we’ve arrived at the end of yet another year. 2025 had no shortage of viral moments (we’ll never forget ...

Achieve instant NYE glam with these beauty must-haves. From glowing skin to vibrant lips, discover long-lasting, hydrating, ...

Gen Z in India favours minimal makeup brands for lighter textures, honest labels, and skin health. Pricing, climate, and ...

Truth be told, we’ve been major fans of e.l.f. since the early days with their NARS Orgasm/Laguna lookalike palette, and our love for the brand has only grown since. While they are famous for their ...

The e.l.f. Glow Reviver Plumping Lip Oil Kit is the perfect stocking stuffer for the beauty guru in your life! The four pack is full of shiny, plumping lip tints that give you both a gorgeous color to ...

Discover lipstick shades that help soften expression lines around the mouth, with tones that naturally illuminate, add volume ...

Called What’s the Rush?, the 25-piece collection is “inspired by the anticipation that comes with waiting for a great pint to ...

On the lips, the colors stay sheer, more like a light tint that just enhances what you already have. It's super glossy and ...

Inspired by makeup artist Nina Park, kissable semimatte lips are everywhere this season. Here's how to get the look.

Honestly, the biggest misconception is that these pH-changing colours shift according to your mood. That’s not science, that’s a marketing gimmick to sell products. Your lips aren’t mood rings,” ...

Sofia Richie Grainge recently shared her latest lip combo on TikTok, immediately catching our attention (and racking up over ...

This product truly is a one-swipe wonder. Available in 16 shades, the intense pigments help build your look in seconds with a glossy, wet-look finish. The formula contains magnesium, vitamin B12, and ...