The accessible beauty brand doubles down on activism, pairing big names, bold visuals and donations to put purpose front and center When it comes to making a point, e.l.f. Beauty isn’t exactly subtle, ...

Shares of e.l.f. Beauty (NYSE:ELF) were underwater on Monday after the company disclosed its newest acquisition had softer-than-expected sales for the second quarter. Following e.l.f.’s (ELF) $1 ...

The new tax and policy law known as the “One Big Beautiful Bill” will create both opportunities and hazards for Roth conversions, said Robert S. Keebler, tax and estate partner at Keebler & Associates ...

Make this Halloween unforgettable with Ferrero’s lineup of spooky and sweet treats! • NEW Kinder BuenoⓇ Halloween Snack Size Bag – Snack-size bars filled with crispy wafer, hazelnut cream, and milk ...

Professional pastry chefs aren’t immune to the convenience of ready-made cookies. From shortbread to Oreos, these are their top picks. Amelia Schwartz is a Brooklyn-based writer and editor who has ...

Fall is almost here and as the nights grow longer, so does the list of holiday-themed products on store shelves – for kids and adults alike. With Halloween rapidly approaching, the season of all ...

If you’re still thinking “Thin Mints” when you think “Girl Scout cookies,” you haven’t been paying attention. The Girl Scouts are always trying out new things, as long as those things are different ...

If you’re still thinking “Thin Mints” when you think “Girl Scout cookies,” you haven’t been paying attention. The Girl Scouts are always trying out new things, as long as those things are different ...

If you take my base recipe for my 3 Ingredient Microwave Fudge, you can make Chocolate and Orange, Cookie Butter, and Praline fudge in no time! Rich melt-in-your mouth fudge filled with all kinds of ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...