5 drag racing icons that owned the quarter mile in the 1980s

Some '80s cars looked tame but delivered runs that still surprise today, proving their quarter mile chops through engineering ...
Fast Lane Only on MSN

What the numbers say about the Camaro IROC-Z 5.7

The Camaro IROC-Z 5.7 occupies a narrow but coveted slice of third-generation Camaro history, combining the International ...
Yardbarker

Chevrolet Reunites with IROC as Presenting Sponsor for Revived Brand

The International Race of Champions (IROC) is an iconic racing series, which from 1973 to 2006 brought together some of the greatest drivers from a multitude of racing disciplines to compete in ...
SpeedwayMedia

Chevrolet Becomes Presenting Sponsor of IROC

CHARLOTTE, N.C. (October 1, 2025) – IROC Holdings LLC and General Motors announced today that Chevrolet is now the presenting sponsor of IROC. This renewed relationship builds on a storied history ...
Athlon Sports

Coco Gauff Explains Why IROC Is the Name for Her New Partnership With Tom Brady’s Agency

Coco Gauff survived a tense three-set battle against Canada’s Leylah Fernandez at the China Open, prevailing 6-4, 4-6, 7-5 in front of an electrified crowd. The hard-fought victory booked her place in ...
Variety

Coco Gauff Sets Production and Branded Content Partnership With Religion of Sports

Tennis star Coco Gauff is the latest boldface-name athlete to team with Religion of Sports in a partnership for production and branded content. The Gauff family’s media company, IROC, will work with ...
Napa Valley Register

Formula One, IROC celebrated during Car Week at Laguna Seca, Pebble Beach

Scott Pruett, one of America’s most accomplished endurance racers of all time, wandered through the crowd in the Laguna Seca paddock looking for autographs. Normally on the receiving end of these ...
The Monterey County Herald

IROC Laguna Seca: Reunion could lead to resurrection

IROC is putting the “reunion” in this week’s Rolex Monterey Motorsports Reunion. The International Race of Champions is taking the second step in the race series’ multi-year comeback at WeatherTech ...
SlashGear

What Was The International Race Of Champions Series And Why Was It Discontinued?

What would happen if you gathered some of the world's best racing drivers from a variety of disciplines, put them in identically prepared cars, and let them do battle on a variety of iconic North ...
GM Authority

Like New 1987 Chevy Camaro IROC-Z Florida Auction Bound

Beginning with the 1985 model year, Chevy Camaro customers could spec their Z/28s with the RPO B4Z IROC (International Race Of Champions) Sport Equipment Package for $659. The package included special ...
autoevolution

1990 Chevrolet Camaro IROC-Z Coupe Fails To Sell; Owner Wants More Than Just $15,750

This 1990 Chevrolet Camaro IROC-Z Coupe is finished in Bright Blue Metallic and features a wide range of upgrades. It still failed to sell at auction, where the top bid maxed out at $15,750. The owner ...