The 80s are back in beauty, think bold blush, glossy lips, and electric eyes reimagined for 2025. Retro glam just got a ...

As humans, we always go back to our core,” Shuvee Etrata says. “For me, that’s being an island girl... I always go back to that" ...

Ah Jie shone in a chic chin-length bob with blunt bangs. She kept her makeup fresh and natural, pairing a soft petal-pink lip ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sabrina Carpenter found another suspect to "arrest" during her Nashville concert on November 4: Nicole Kidman! The Tennessee ...

Sephora’s fall 2025 Savings Event has finally arrived and everything--we repeat, everything--is on sale. It’s time to stock ...

There can be a lot of noise in the beauty space: ‘try this, buy that, plump, exfoliate, hydrate, rebalance, buy natural, buy science-led, reduce, add’, and so on, until it’s impossible to know what we ...