Adding swing speed has become a bit of an obsession for me. Over the last eight months or so, I’ve dedicated tons of time to hitting the ball longer off the tee, and the pursuit is intoxicating. You ...

Kelce previously hit another woman in the back of the head with a golf ball during the American Century Championship in July 2024 Brian Spurlock/Icon Sportswire via Getty; Santiago Mejia/San Francisco ...

TaylorMade wants you to know that the reason your golf ball flew offline might not be entirely your fault. OK, it probably is, but we’ve all hit golf shots that get up in the air and then do something ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

Swedish company Instabridge has acquired Nova Launcher from its previous owners, Branch Metrics. Instabridge pledges not to reinvent Nova Launcher but is exploring monetization options, including ...

Callaway found a way to make its fastest Chrome Tour golf ball ever, without taking the usual shortcut of making it firmer. The company announced its new 2026 family of Chrome Tour, Chrome Tour X and ...

To start the year, Callaway announced it’s revamping its flagship line of golf balls on the PGA TOUR with the 2026 iteration for the Chrome lineup. Already in the bags of players across the TOUR, ...

WHAT YOU NEED TO KNOW: Callaway launches its next generation of Chrome series golf balls (Chrome Tour, Chrome Tour X and Chrome Soft) with a distinctive upgrade in a stronger, stiffer mantle layer ...

Paul Liberatore is the founder of Golfers Authority, which reviews the world's best golf products and gear. Callaway's latest Chrome lineup has arrived with three distinct options—the Chrome Soft, ...

Evergreen Golf Club instructor Austin Nutt takes a swing as he tries out Amazon’s new Amazon Basics golf balls that recently debuted on the company’s online marketplace. (GeekWire Photos / Taylor ...

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations What would happen if three golf addicts with resources, ...

Add Yahoo as a preferred source to see more of our stories on Google. Cats are among the most intelligent domestic animals, yet they’re also some of the easiest pets to keep entertained. Dogs no doubt ...