If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

As a professional actor, your demo reel is your calling card. It’s often the most important element in getting chosen for an audition or a self-tape. But what makes a reel stand out among the ...

The two abbreviations directly represent Latin words that translate to “for example” and “that is.” However, Merriam-Webster’s dictionary noted that describing the phrases as “example given” and “in ...

Royalty-free licenses let you pay once to use copyrighted images and video clips in personal and commercial projects on an ongoing basis without requiring additional payments each time you use that ...

“Rebel With a Clause” celebrates the improbable cross-country journey of a woman who gently imparts grammar rules to strangers. Ellen Jovin, wearing a “Grammar Is Groovy” T-shirt, is the star of ...

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to ...

Business products are the things companies sell to make money. Put another way, business products are the goods and services that people want to buy to furnish their homes, run their own businesses, ...

The laugh-out-loud workplace comedy “30 Rock” (2006–2013) averaged more than seven jokes per minute, using the gamut of gags to get guffaws. Beyond a spectacular cast (Tina Fey, Alec Baldwin, Tracy ...