With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

Streaming ad spending is expected to surge 13% to $12.3 billion this year as advertisers shift budgets from declining traditional television. Viewers increasingly complain about loud, repetitive, ...

Getting married, starting a family or buying a new home — milestone moments like these signal the beginning of a new chapter and compel us to reprioritize what matters most. As our needs evolve, so do ...

Once upon a time, streaming was an ad-free paradise. For a few dollars a month, you could get a subscription to Netflix or one of the other early streaming services and watch whatever you wanted ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

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New California legislation bans loud ads on streaming services. Commercials can be no louder than the content they accompany. The law takes effect July 1, 2026 Tired of jump scare ads that blare ...

A new law signed by California Gov. Gavin Newsom will outlaw advertisements on streaming platforms that are louder than the content they're sandwiched between. Senate Bill 76, which goes into effect ...

Starting next year, streamers will be banned from airing commercials at a louder volume than the content being watched. Starting next year, streamers will be banned from airing commercials at a louder ...