The accessible beauty brand doubles down on activism, pairing big names, bold visuals and donations to put purpose front and center When it comes to making a point, e.l.f. Beauty isn’t exactly subtle, ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every eye, lip and face, today released its ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative partnership with Twitch, powered by Amazon Ads, to become the first brand to ...

Tarang Amin, e.l.f. Beauty CEO, is reaffirming his company’s dedication to diversity, equity, and inclusion. Tarang Amin, e.l.f. Beauty CEO, is reaffirming his company’s dedication to diversity, ...

If you’re still thinking “Thin Mints” when you think “Girl Scout cookies,” you haven’t been paying attention. The Girl Scouts are always trying out new things, as long as those things are different ...

One of Mitchell’s favorite cooking segment ideas is making classic Midwestern meals that he either grew up loving or hearing about. But today, this recipe was recommended to us by one of our viewers.

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...