Today’s customer is a moving target, and so is measuring customer success across channels, campaigns and individuals. Marketers are realizing that just focusing on customer acquisition isn’t growing ...
On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...
BOSTON--(BUSINESS WIRE)--Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, shares its Customer-Centricity Audit ...
BOSTON--(BUSINESS WIRE)--Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, shares its Customer Experience Audit: ...
Stirista, a marketing company, has acquired Customer Portfolios, a strategic lifecycle marketing provider, enhancing its customer acquisition marketing solutions by incorporating Customer Portfolios' ...
Leading Global Brands Across Retail, Telecom, Financial Services and Non-Profit Sectors Choose BrandPilot AI Toronto, Ontario--(Newsfile Corp. - December 2, 2025) - BrandPilot AI Inc. (CSE: BPAI) ...
If there were ever time to provide a balancing act between customer acquisition and retention, it's now. Acquiring and keeping customers is the yin and yang of any business. We need customers to win ...
Data-based Marketing company Stirista has acquired Customer Portfolios, a strategic lifecycle marketing provider. Terms were not disclosed. The acquisition will enhance Stirista’s suite of tools, ...
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