Pinterest's data will let tvScientific's CTV advertising clients track sales outcomes and shopping conversions.

The portfolio outlines six core CTV ad formats: Pause, Menu, Screensaver, In Scene, Squeezebacks, and Overlays. These formats were developed from more than 100 submissions collected through the Ad ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

December 11, 2025 - IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic ...

Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform focused on performance-based ... Read More ...

Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...

Everybody is looking for a big insurance payout. But what if we told you that the biggest payout of all is starring as a recurring quirky character in an insurance company’s commercials? Don’t believe ...

Up on Mount Crumpit, Walton Goggins' Grinch listens to jazz and wears a knit scarf. In a new commercial for Walmart's holiday campaign, Goggins plays a lonely, yet sophisticated Grinch who's as eager ...