The stars appeared as their characters from "The Drama" in an engagement ad featured in the pages of The Boston Globe ...

PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic ...

Good day, and welcome to the Magnite Q3 2025 Earnings Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Nick in ...

The Interactive Advertising Bureau (IAB) has developed an industry guide and road map for developing conversion APIs (CAPI) for the connected TV (CTV) ecosystem to support measurement, privacy-safe ...

When the NFL decided to add commercials to RedZone Channel — which had long been advertised as “Seven hours of commercial-free football” — the spin from the league was that these commercials would be ...

Commercial litigation is notoriously expensive. It’s not unusual for a case to take years and cost hundreds of thousands of dollars in legal bills, just to get to trial. That financial barrier causes ...

California has passed a new law aimed at quieting blaring advertisements on streaming platforms like Netflix, Hulu, and Prime Video, requiring commercial volumes to match the audio levels of the ...

Starting July 1 of next year, Netflix and Co. will need to keep the audio levels consistent from movie and TV shows to advertisements. By Erik Hayden Executive Editor, Business In an effort to cut ...

Seeking a non-union actor to deliver a scripted, direct-to-camera ad for Global Healing, a supplements brand known for its focus on research, science, and clean ingredient sourcing. It's a ...

New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS Newswire / October 2, 2025 / A Parent Media Co. Inc. (APMC), the company ...

Large enterprises might incorporate personalized offline touchpoints into comprehensive omnichannel campaigns. For example, a nationwide video streaming service might implement direct mail in the ...