The company is juggling a lawsuit filed by the Round Table Owners Association and potential bankruptcy as franchisees demand ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Brand voice is the distinct personality of your business in written and spoken communication. This guide breaks down how to define, document, and scale your voice to build trust and drive revenue, ...

Prime Minister Keir Starmer, trying to get a grip on a feverish immigration debate, is introducing a hard-line, contentious policy on refugees. By Mark Landler Reporting from London Prime Minister ...

Tired of a brand voice that sounds like a corporate robot? We're breaking down 15 of the best brand voice examples from disruptive startups to global icons. Steal these lessons for your own small ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...