Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.

Rosé, a global star most known for her position in K-Pop girl group BLACKPINK, stars in a flirty Valentine's Day campaign from Kim Kardashian's SKIMS. The pop star's ad comes on the heels of her debut album,

Skims’ highly-anticipated Valentine’s Day Shop is back with Blackpink’s Rosé at the forefront. With well over 100 limited-edition styles across intimates, pajamas, loungewear, clothing and lingerie, the collection is filled with an assortment of thoughtfully designed basics and statement pieces for every body and occasion.

Just in perfect Skims timing, the pop star of the moment stars in the shapewear brand’s newest campaign. Rosé fronts Skims Valentine’s Day campaign, posing in a new collection of loungewear, PJs and intimates.

Following in the footsteps of fellow Coachella headliner Lana Del Rey, Rosé of Blackpink is Skims’ 2025 Valentine, fronting the viral brand’s festive collection of loungewear. Valentine’s Day has always held a special place in my heart,