At first glance, a $3,500 BMW 7-Series—especially an Alpina B7—sounds like an unbeatable deal. This video breaks down why it isn’t. From hidden maintenance costs and complex engineering to reliability ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

BMW announced today that the Alpina trademark is now under its ownership, paving the way for a new brand in its lineup: BMW Alpina. The relationship between the two German brands has quite the storied ...

BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020 ...

The rights to the Alpina trademark were transferred to BMW on January 1, 2026, marking the launch of the newly minted BMW Alpina. It's unclear when we'll see the first of these new Alpina models, but ...

Reports indicate Alpina’s first product under BMW’s full control will likely be the return of the 7 Series-based B7. BMW and Alpina may be closely related, but the latter has been an independent ...

The 2025 BMW Alpina XB7 top trim doesn’t solve the X7’s cargo space woes and makes it only a little easier to get into the third row of seats. What makes the flagship special, however, is its Alpina ...

Like a game of ping pong, today's Nice Price or No Dice B7 began with a lot of back and forth. Alpina built its engine, which was sent to BMW for installation, and the resultant car returned to ...

The E65-generation BMW 7-Series is one of the most divisive because of its weird shape and odd proportions. However, if you’re looking to get behind the wheel of an extremely luxurious vehicle for a ...

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