Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The 1980s were a wondrous time for LEGO fans. Popular themes like Space and Castle were in full swing, while fun new themes ...

New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...

On the Lego ideas website, fans are encouraged to submit product ideas online — the site includes ideas for cars, trains, ...

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Target has kicked off a last-minute holiday sale on Lego sets that's arguably better than the promotion it ran during Black Friday and Cyber Monday. The discounts aren't as large as last month's sale, ...