From its early days back in the 1930s to the big refresh in 2017, the adage logo has seen some serious evolution. We’re going ...

These top brands all ditched their names from their logos.

Like many other agencies right now, Auckland-based creative company Motion Sickness is in flux. We talk to co-founder Sam Stuchbury about how the industry is changing, and why the word ‘advertising’ ...

This office building in London looks like a chunk has been taken out of it using a giant ice-cream scoop. That was a decision made by architecture studio Corstorphine & Wright to ensure that, viewed ...

Mukilteo, WA — As Washington businesses place greater emphasis on brand consistency, speed, and quality, Logo Unlimited is expanding its in-house production capabilities with the opening of a state-of ...

Most geometric logos are technically flawed. This guide audits 25 world-class examples, debunking the "perfect grid" myth and providing a framework for creating scalable, mathematically sound brand ...

Golf doesn’t have diss tracks, but if it did, the PGA Tour’s 2026 marketing campaign would be burning up the Billboard Hot 100. On Thursday, a few hours before the start The American Express, the PGA ...

In recent years, Google TV has been the company’s focus at the Consumer Electronics Show. That remains the case at CES 2026, but Google is also using the Las Vegas conference to promote Android XR.

We're dissecting 12 iconic campaigns to uncover the real, actionable strategies that made them work—and how you can apply them to your own business, no matter your budget. The Inkbot 5000: Strategic ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, others spend years searching for an explanation. There is a shirt currently ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...