Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign. The internet is responsible for producing almost 2% of ...

The globally integrated advertising platform Adform announced May 2 its DSP-driven (demand side platform) programmatic campaign technology, which utilizes in-built carbon reduction capabilities, ...

Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled ...