There does not appear to be an obvious savior on the horizon for Tesla, either. The Cybertruck remains the company’s most identifiable vehicle thanks to its futuristic dumpster vibe, but the company shipped fewer than 50,000 units in 2024 and it seems like the demand for the truck is flattening out or declining.

The premiere EV company in the US produced 1.77 million cars this year, a drop of about 4 percent compared to the previous year, and delivered 1.79 million vehicles this year, or about 1 percent less than 2023. Tesla also deployed 31.4 GWh in energy storage.

Tesla (NASDAQ: TSLA) stock price fell by over 6% on 2nd January to close at £305.67 ($379.28) as the Elon Musk-owned EV company's 2024 deliveries declined to 1.78 million units from 1.8 million in the year prior.