Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...