How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...

Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...

What brands should consider when tapping virtual influencers for their campaigns.

There’s plenty of discussion going on around vertical videos. Here’s an update on what you need to know.

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

created campaigns that drew incredible viral sharing.

The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content ...

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product ...

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.