Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies' previous contract expired on Oct. 1. The new deal includes measurement for all Paramount platforms,

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant's audience ratings for the media conglomerate's CBS,

A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U.S. and the parent company of CBS. Paramount Global and Nielsen agreed to a new,