"Roux basically has free rein of the house, with supervision of course," the girl's mother LeeAnn Braun told Newsweek.

According to a new study by the Oxford University Press, one of the most popular words used by Generation Alpha is so offbeat ...

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in digital dependence. Mark McCrindle, the Australian-based demographer who first ...

Bitget Research reveals 20% of Gen Z and Alpha prefer crypto-based pensions over traditional retirement systems. Transparency ...

Born between 2010 and 2024, the oldest are now 14 years old. Most of Gen Alpha have millennial parents, giving them the ...

Brands must turn their attention from Gen Z to Gen Alpha, which is set to number over 2bn globally by 2025 if they hope to ...

As statistics from the World Health Organization (WHO) show, 74% of Filipino children consume less than three servings of ...

"It does follow from that naming convention we introduced with Alpha," McCrindle said. When naming Gen Alpha, the demographer said his firm went with Greek letters rather than the Roman alphabet ...

Duolingo's potential for strong growth remains, driven by the structural shift towards online education. Read why I downgrade ...

The Mane x Ouai The Anti-Frizz Kit will launch at Sephora on Jan. 27 and is meant to open each brand to adjacent shoppers.

2025 marked the birth of the new generation — Gen Beta. Mark McCrindle, whose research firm coined Gen Alpha, says the name has no inherent meaning. But he argues that "Beta" is fitting considering it ...