Facing accusations of trivial upgrades, Apple is out to prove that smartphone innovation isn’t dead with a new artificial intelligence system for its latest iPhones. Its big sell is that it can rewrite your emails and messages, create zany emojis on the fly and turn Siri into a ChatGPT-style chatterbox.

October, Bloomberg's Mark Gurman claims. But Genmoji, Image Playground, and other highly anticipated features will see a staggered release.