Several tech companies have AI elements or spots entirely made by artificial intelligence in the 2026 Super Bowl. It's a bellwether for the future of advertising.

Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw 30 of the 42 total points scored in the fourth quarter. The game also ...

The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.

Ben Stiller created quite a stir with a new Super Bowl commercial featuring Benson Boone. The advertisement for Instacart ...

As the Seattle Seahawks defeated the New England Patriots, PEOPLE broke down all the star-studded, hilarious, touching and silly commercials and trailers. Get the full recap of all the ads and behind ...

Artificial intelligence (AI) emerged as one of the dominant themes at this year’s Super ...

OpenAI started testing ads in ChatGPT on Monday, hours after Anthropic's Super Bowl commercials mocked the idea. The $8 ...

Ads pitching artificial intelligence companies dominated the Super Bowl broadcast. Their huge cost probably didn’t ease investor worries about spending.

Sofía Vergara, Itatí Cantoral, and Zoe Saldaña were among the Latin artists who starred in commercials during the Super Bowl.

Grownup celebrities from George Clooney and Spike Lee to Sofia Vergara and Ben Affleck bring their Big Games to TV’s ...

Super Bowl LX commercials feature Lewis Pullman, Kurt Russell, Sabrina Carpenter, Emma Stone and more for brands like Ritz, ...