In order to have users spend more time on the platform and ramp up engagement, TikTok is testing streaks that are similar to what people see on Snapchat. TikTok confirmed that it is testing the ...

What is it about streaks that makes them so compelling? I’m interested in consumer behavior and decision-making. For insight into streaks and their motivating influence, I conducted research, recently ...

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Gamification continues to be a strategy that is used in a variety of areas to motivate people toward a behavior. One of the powerful tools in this arsenal is keeping track of streaks of behavior. For ...