Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive ...

Leadership Experience 25 aims to set new customer service standards and reinforce the company's commitment to hospitality.

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Coffee king Starbucks is exploring ways to ramp-up its dwindling business in China, and selling a minority stake in its Chinese unit is one of the strategic options under consider ...