The brand's "Stop the Shedding" campaign uses cinema ads and thriller vibes to meet women where hair anxiety actually lives.

Throughout 2025, AbbVie’s Skyrizi and Johnson & Johnson’s Tremfya were mainstays at the top of the monthly TV drug ad spending rankings. Indeed, since September, they’d taken turns alternating between ...

Variety has covered every aspect of the television business since the first flickers of the powerful medium emerged out of radio infrastructure in the late 1920s and early 1930s. The first use of the ...

SCHAUMBURG, IL – Raja for Illinois initiated its first statewide television advertising campaign on July 15 for the Illinois Senate primary with the release of an ad titled “Bullies.” The spot ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

Marketers no longer wait until the official upfronts week in May to think through their TV and video buying strategies. In fact, these types of conversations don’t have a set timeframe at all, several ...

TV’s annual “upfront” selling season, when brands begin to commit ad dollars for the coming year, is unfolding against the backdrop of President Trump’s trade war. Questions about tariffs and their ...

To look at how society has changed over time, we don’t just have to rely on history books. Sometimes, the proof is sitting right under our noses. To spot it, you could rummage through a drawer and ...