The Web is awash with articles exalting the benefits of social media, so it's more than a little ironic that B2B marketers still find themselves searching online for social-media information that ...

The Association of National Advertisers (ANA) recently released a study (“The Acceleration of Principal Media") revealing that when it comes to buying media, ad agencies are increasingly acting as ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...