Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

For now, the only Smart Play sets available are the Lego Star Wars sets, and you can’t buy a Smart Brick on its own – you’ll ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...