As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

This video shows how to build a LEGO pinball machine and a LEGO shooting gallery using standard LEGO bricks. The tutorial ...

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The Lego Speed Champions Aston Martin Aramco F1 AMR24 Race Car Toy with a Collectible Formula 1 Driver Minifigure is currently priced at £16.99, down from £22.99. With other options available for ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...