As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

It's the heart of the holiday season, which means there's a very good chance that either you've recently bought a Lego kit ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

Do you have someone in your life with no place for a project car but who still itches to get their hands on a fresh build? Or is there a young enthusiast that you’d love to help explore their passion ...

I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.